lesss.co is software as a service. A service to set you up with a website that behaves like the body of your business and brand.

Our bodies always behave in the best of our interests.
It takes weeks not months to set you up. And before you know it, your business is up and running. Building a customer base even before you feel your decision making is conclusive.
The process is iterative and restrictive.

The structure brings more attention to less (things). Your business stands a better chance to break through ignorance.

Agency stop prior to lesss.co


Launch culture for actress Christine Kaufmann's adorable neck support

Hollywood actress and book author Christine Kaufmann† was also a business women and inventor of gadgets. She invited me to a presentation of her adorable neck support. An incredibly charming journey led us through three rooms and a plentitude of insights. I was thrilled. I got the job to help with the design of her business idea.

Christine has already spent months with research and development of her pillow idea. With the aid of illustrator Claus Zey and Capetown developer Rob Hope her idea was quickly made accessible and to some degree feasible.


8 principles we want to work to