The appearance of the Egger taverns in a brewery dominated town
Back in the Eighties, I proposed a corporate design to young entrepreneur Bernd. Bernd soon grew his restaurants business into many inns. One for each part of town. The double-G in “Scheidegger” a misspelling by you know who. Bernd adapted it for each following restaurant opening. Soon enough Egger Taverns meant serious competition for Munich’s brewery owned heavy weights.
8 principles we want to work to