Your customers have gotten really good at deminishing their attention span
Why then did a 66 percent increase in distractibility not get in the way of building some of the biggest brand names we know today? What they have in common was disruption. No good for my friends and clients though. They wish for less disturbing universal magic. If only it works for their individual business idea or personal brand. It took me a while to discern it. Bring more attention to less (things).