lesss.co is software as a service. A service to set you up with a website that behaves like the body of your business and brand.

Our bodies always behave in the best of our interests.
It takes weeks not months to set you up. And before you know it, your business is up and running. Building a customer base even before you feel your decision making is conclusive.
The process is iterative and restrictive.

The structure brings more attention to less (things). Your business stands a better chance to break through ignorance.

Agency stop prior to lesss.co


Your customers have gotten really good at diminishing attention span

But a 66% increase in distractibility did not get in the way of building some of the biggest brand names we have today. What they have in common was disruption. No good for my friends and clients though. They wish for less disturbing universal magic that works for their individual business idea. It took me a while to discern it. Bring more attention to less (things).


8 principles we want to work to

A database for a second-hand bookseller

For Petra Hammerstein’s bread & butter business, located at Munich’s Tuerkenstrasse 37, there’s no business case for a website. More than a decade ago, Miss Hammerstein laid her bets on digital. The 30-year-old family business is doing well with local business on the shoulders of online sales. Why a website then?

Known as blogging software, WordPress CMS uses a standard SQL database at no extra costs. With continuous acquisition of books more efficient and effective handling of inventory  can be achieved. It can be  handled from any location by any handheld or desktop device.


8 principles we want to work to

Help with the design of Munich's whee coffee shop

HaMa, a tiny coffee shop in Munich’s Augusten Street 101, was from the very beginning in the black, as far as revenue covered expenditure. We set up a tumblr to display the day’s menu on its landing page. We then build a list of subscribers from surrounding companies per double opt-in. Photo: ©Gogo Eisert


8 principles we want to work to

The appearance of the Egger taverns in a brewery dominated town

Back in the Eighties, I proposed a design to young  entrepreneur Bernd, for what should become the first of a chain of local restaurant by name of  “Scheidegger”. A logo type alongside of a logo. An accidental spelling mistake on my part, led to the double-G in the brand name,  but the tavern went through the roof, and soon enough, Egger Taverns meant serious competition for Munich’s brewery owned heavy weights.


8 principles we want to work to

Haindling1 marks the beginning of a Bavarian music movement

With Jürgen Buchner’s first long play album, the Bavarica movement rolled in and contributed to today’s dominance of country-inspired fashion at the October Fest, international influence of rural art, aside from rocking the music industry.  A rare economic success in industry supported indie music. It provided the band members with a life-long stable income. The so-called folksiness of his themes masks his biting criticism of the Bavarian “Mia san mia” (We are who we are) inherence. I wasn’t slapped in the face for putting an old Greek couple on the cover.


8 principles we want to work to

Launch culture for actress Christine Kaufmann's adorable neck support

Hollywood actress Christine Kaufmann and book author is also a business women and inventor of gadgets. She invited me to a presentation of her adorable neck support. An incredibly charming journey led us through three rooms and a plentitude of insights. I was thrilled. I got the job to help with the design of her business idea.

Christine has already spent months with research and development of her pillow idea. With the aid of illustrator Claus Zey and Capetown developer Rob Hope her idea was quickly made accessible and to some degree feasible.


8 principles we want to work to


Regine.online is the web address of the new business manager Regine Guckelsberger. She works for the local tv channel, Munich tv. Regine is an inquisitive and highly social animal which actively seeks curiously tasty information . She is an expert in all things mainstream. Her blog caters to the  taste and sensibilities of the centre of society.


8 principles we want to work to

Business card for book author

For a book launch scheduled in 2 weeks, author Julia Benkert wished for a business card. Her briefing was crisp so I followed it closely. The books character and that of her website should reflect and leave behind a lasting, majestic first impression by careful presentation to the contact person. A haptic event.


8 principles we want to work to